Hello, gorgeous ones. There are many different brands of eye shadow primer and most of the ones I've tried are actually good, but here are my thoughts on a few. One of the most popular ones is the Urban Decay primer potion. It's probably the most popular and it's easy to understand why: It is packaged nicely, it applies easily and it comes in a few different colors. I honestly have nothing negative to say about it. It does the job. Another one I REALLY like is the TOO Faced Shadow Insurance. I find this one is a little more sticky when you apply it, so things REALLY meld with it and just stay put. Urban Decay's primer potion is sheerer, I find this to be more heavy duty.
I think those two are my favorites, but I have tried others. MAC Paint pots are popular, but I find that they are too oily to really do the job they're supposed to do most of the time. Also, I LOVE NYX Jumbo Pencils, but seeing people use them as the only eye shadow base/primer is weird to me because they definitely, definitely crease without a little help from another product. The NARS Smudge Proof Eye Shadow primer is also very good, but it's $5 more than the Urban Decay and $6 more than the TOO Faced, so...unless you just LOVE NARS, I'd go for the other two. Also, the Smashbox primer is okay as well, I just don't find it superior to the TOO Faced or Urban Decay and it's slightly more expensive. I hope you all prime your eyes and have sparkly eye shadow ALL NIGHT LONG :)!
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